As temperatures in the United Kingdom topped 100 degrees Fahrenheit this week, a movie theater chain offered one of the most 'vulnerable' communities shelter from the sun.
While some decried the promotion as offensive to the redhead community, saying it unfairly singles out the group, others hailed the company's idea and gleefully tagged their partners in the comment section of the post to nudge them into a movie date.
Sun exposure and dehydration are certainly dangerous for everyone, but having genes that give you red hair, pale skin and freckles increases your risk of developing skin cancer, according to studies.British authorities described the heat wave as a"national emergency" and portions of the nation were under an"extreme" heat warning for the first time.
, it's not a natural variation," Kirsty McCabe, a meteorologist at the U.K.'s Royal Meteorological Society, told CBS News."If we don't do some drastic action, we will continue to see these things happening."
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