Britons love a fair. At least 400 days of such rural events happen annually
dared to hope that his fine-looking cattle, bred at Rodmead Farm in Wiltshire, could nab a prize at the Royal Bath and West Show on June 3rd. The annual fair, held near Shepton Mallet, in Somerset, is England’s oldest—and grandest. As well as a fiercely competitive livestock parade, it features Morris dancing, sheep-shearing and a vintage fairground. Its pony-chariot races, meanwhile, are second-to-none.
This weekend it is the turn of the Royal Highland Show, near Edinburgh, where more than 200,000 people—so probably surpassing a record set in 2019—are expected. They have a noticeable local impact, delivering a regular economic lift at the end of June each year. By one estimate the event last year boosted the local economy by almost £40m .
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