Brits will splash out £30 MORE at restaurants which look good on social media, a survey’s revealed
Traditional consumer review sites also remain popular among 37 per cent of those polled.also identified what makes something worthy of being posted on social media when dining out.Kirsty Morris added: “Social media channels provide a ‘shop window’ for restaurants to market their food.“And after a turbulent few years for hospitality, it’s a valuable way of attracting new customers to a venue.”
It also emerged 20 per cent of consumers are dining out less frequently - instead opting to 'go big' when they do venture out by visiting higher value ‘special’ eateries. Following these findings, a further poll of 200 restaurant owners also by Barclaycard Payments found 66 per cent have joined platforms like Instagram andTo ensure their content is top notch, many have even upgraded their smartphone .
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