On Thursday, Wonder will release its first collaboration with the graffiti artist INSA, a collection of NFTs and physical jackets in energizing colors.
The online store, meanwhile, will be about creating a “luxury and streetwear fashion ecosystem that celebrates Black excellence” and ensuring that underrepresented brands and businesses “can win at all levels.” She also wants to increase “representation and ownership at the highest levels among the global Black community, and women throughout the omniverse.”
“I knew that my filter on the world as a Black woman, raised in Birmingham, born in Lagos, had a resonance with a relatively large audience and this gave me the confidence to do it on my own terms, by working with brands, retailers and artists in a way that makes sense, to make amazing product moments happen both digitally and physically,” Okuyiga said.
. It previewed a selection of drops from the coming season and offered NFTs that served as preorders against future physical product drops.