Regulators request information after FT investigation intopartnership that skirted search giant’s rules on minors
Regulators request information after investigation into partnership that skirted search giant’s rules on minors
In October, commission regulators ordered lawyers for Alphabet, Google’s parent company, to review and collate data, presentations, internal chats and emails related to the ad campaigns, according to people familiar with the matter. Google employees told Meta that it had internal data that showed this group skewed towards under-18s and was a way of “hacking” the audience safeguards in their system.Using this information, Spark Foundry, a subsidiary of French advertising giant Publicis, launched a successful pilot marketing programme in Canada.
“The safeguards we have to protect teens, like prohibiting ad personalisation, are industry-leading and continue to work,” said Google in a statement. “We’ve held updated internal trainings to ensure our sales teams remain aware of our policies and technical protections”.
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