Qatari ban on sales inside stadiums paints AB InBev into a corner via IrishTimesBiz
Cans of Budweiser beer are displayed at the World Cup main media center in Doha, Qatar ahead of the Fifa World Cup 2022. The sale of alcohol to fans at World Cup stadiums in Qatar has been banned with just two days to go until the tournament begins. Photograph: PAQatar’s reversal on an agreement to let Anheuser Busch InBev sell Budweiser beer inside World Cup football stadiums throws a wrench into the brand’s marketing plans at the last minute.
Budweiser “has a long-term relationship with Fifa and for the sake of this relationship it probably won’t make a big deal of this, said Simon Chadwick, professor of sport and geopolitical economy at SKEMA Business School in France.On the podcast this week?: Ciara O'Brien on the troubles swirling around Twitter under the leadership of Elon Musk.
AB InBev said in a statement that due to “circumstances beyond our control, some of the planned “stadium activations of its marketing won’t move forward but it’s looking forward to the rest of its World Cup campaign. Without breweries in the region, the company has had to ship its product to Qatar by ocean freight, then find refrigerated warehouse space to protect it from the country’s ultra-hot weather.
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