Bugatti Explains Why It Decided Against Building An SUV | Carscoops carscoops
. “We always had an idea of what a second model line could be,” said Anscheidt. “But then we were also [thinking] at one point, are you starting to sell out the brand? What do you do with this precious logo? Will a step like this be too brutal, by selling that logo for some numbers?”
High-volume production has never been important for Bugatti and if it were to go down that route, it would need to make the flagship cars even more exclusive. Anscheidt addressed that as well. “If one does [bring out an everyday/second model], I’m always a big fan of balancing this, not to forget the roots of the company or to [create] something more exclusive.
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