Buick Electra E1 Through E9 Trademark Filings Hint At Big EV Lineup

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Buick Electra E1 Through E9 Trademark Filings Hint At Big EV Lineup
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Buick Electra E1 Through E9 Trademark Filings Hint At Big EV Lineup via insideevs.com

Buick will launch its first electric vehicle in 2024 as part of the brand's plan to offer a fully electric lineup by 2030.

The first-ever Buick model to feature a battery-electric powertrain will carry the Electra name, but it looks like all future EVs from the GM-owned brand will also get"Electra" in their names.discovered nine new trademark filings with the United States Patent and Trademark Office for Electra E1 through E9 names. Filed on October 27,

' applications are for"motor land vehicles, namely, automobiles." Given the naming convention and previous statements from GM execs, it looks like Buick will turn Electra into an EV sub-brand, much like Hyundai has done with Ioniq., which indicated that the brand is considering a new sporty EV. The automaker has used the Buick GS name in the past on a number of performance models, including the Buick Regal GS most recently.

So far, Buick has confirmed an electric SUV arriving in 2024 based on GM's Ultium Platform and sized similarly to the Cadillac Lyriq. This first Electra production EV will be heavily influenced by the

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