“The goal of programmatic advertising is to help advertisers serve the right ad to the right person at the right time,”said Dean Julia, with Mobiquity Technologies.
“For an advertiser leveraging OTT content not only are you reaching the people you want with programmatic advertising, but you are also learning from them and thereby making the algorithms used for targeting even stronger,” he added. “These deeper data driven insights will give any content provider or advertiser the competitive edge they crave – and definitely need.
. “And we do that by offering a proprietary platform that was built exclusively to address the flaws within the programmatic industry, specifically wasted ad dollars.”began as a location data company, where physical hardware was positioned in the top malls across the country. As people walked through the malls, Mobiquity sent out Bluetooth beacons that would emanate a signal where you could document their path; i.e.
In 2019, Mobiquity acquired Advangelists, a next generation programmatic platform, and the result of the merger is a completely integrated end-to-end platform for programmatic media buying. Through the two, the consumer’s behavior and trends can be measured to optimize campaigns of any kind in real-time using advanced artificial intelligence and machine learning. Personalized ad messages can then be deployed by way of programmatic advertising through a single platform.
“Ad-supported networks like Tubi, Pluto TV and Verizon, among others, take all of this data, merge it together, and work with what we call publisher aggregators,” noted Kaytal. “If I am an advertiser, I don’t have time to go to all these people individually and tell them to show my ads.
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