Burger King will invest more than $400 million over two years in advertising, restaurant enhancements and remodels.
Burger King is planning to invest more than $400 million over two years in advertising, restaurant enhancements and remodels and to support tech and digital improvements.
The investment is intended to modernize the Burger King restaurant portfolio and improve the customer experience, attracting more traffic to the brand. Through 2024, Burger King will invest $30 million in excess of the digital fees collected from franchisees to support the Burger King app. “We believe this new approach over the next two years will generate the momentum needed to transition into a sustainable reimaging program that reverts to more normalized capital contributions from Burger King in 2025 and beyond,” the company said.
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