Bus Eireann chief executive: ‘cultural mindshift needed to get people out of cars’

‘Now is about growth and transformation, seeing can we re-energise this sector’ – Stephen Kent

Bus Éireann is very much a household name, but it is not the first major Irish brand that Stephen Kent, its chief executive, has worked for.

Kent spent just over five years as a brand director for Waterford Crystal, spending much of his time working on the John Rocha glassware collection. In 2007, he moved to C&C, the drinks group, where he worked on the Bulmers brand and on the internationalisation of the cider, which ...

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