Butterfly make-up is the whimsical aesthetic gaining popularity on social media. Here's what you need to know about the nostalgic trend:
and 00s have conspicuously returned – some for the better, lots for the worse. One trend making its way steadily back into the frame is butterflies.
Immediately reminiscent of halcyon days watching MTV, butterflies are, in my mind, associated with a huge swathe of popular, nostalgic moments: Beyoncé in her diamond poncho on thevideo. At the time, the glittering pop star aesthetic seemed to go hand in hand with light-wash denim and delicate butterflies.
However, the ethereal insect has often been used as a beauty accessory: remember Mary-Kate and Ashley’s penchant for wearing 75 butterfly clips at a time? Or the fluttering blue festival butterfly face paint? In 2022, it’s emerged as a full-blown trend, seen on celebrities and influencers far and wide. Meet butterfly-core: a playful return to the childlike joy of getting ready.
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