If you can’t beat ‘em, join ‘em...
. But the main goal here seems to be to get the Xumo free streaming TV portal in front of as many eyeballs as possible in a bid to scale up FAST revenue.
The fact that Comcast will also be selling a smart TV at Walmart means it’s dead serious about taking on both Amazon, which has had success selling its brand of Fire TV smart TVs, and Roku, which recently launched its own-brandedand Select Series TVs. The prize? Loads of FAST revenue as existing cable TV subscribers turn to streaming, and new customers are acquired after buying cheap Xumo smart TVs at discount stores.
Some may be wondering if this plan cannibalizes these companies’ existing cable TV business. The answer is yes – it certainly does, and it’s in many ways a commentary on the precarious state of the cable TV industry as flocks of viewers cut the cord. But cable TV companies also deal in broadband internet access. Clearly, selling internet access is where the money is at for them, and since broadband internet access is required to stream 4K to a Xumo Box or Xumo smart TV, they will remain in business, and at the same time pick up additional revenue from FAST. Or at least that’s the plan – we’ll see how it pans out.Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
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