In Opinion: The recent integration of technology that allows Fujifilm cameras to send RAW files directly to the cloud after capture is the start of a computational revolution.
. The Fuji X-H2S will become the first stills camera to natively shoot “to the cloud”. This might seem like a niche feature, however look beyond the headlines and this could be a generational step change. Not only because of the ability save to the cloud but because of what this then enables.biggest — limitations of the camera has been storage.
The success of the smartphone is from combining the PDA and camera into one device, producing photos that are “good enough.” This isn’t a playing field that camera manufacturers can compete on because most people don’t want to carry a phonea camera; the consumer mass market is well and truly over. That said, what camera manufacturers have been focusing on is technological innovation to make significantly improved hardware and so produce much better quality photos.
Nikon has the potential to implement a hybrid version of this approach through its innovative MobileAir app. This recognizes that you won’t have a laptop with you and that a cable connection is preferable. In a workflow not too dissimilar to PhotoMechanic, there is a catalog of images to which you can add IPTC metadata, perform basic edits, and then upload to the internet . This can be for a single photo, batches, or fully automated.
Could it also offer the potential to integrate new image processing algorithms that could be driven from the smartphone, possibly using a plug-in model where programmers could access lower-level processing options to build new libraries of functions? Could this be split into both camera and smartphone operations? There is genuine scope to develop a co-dependent model of smartphone-camera existence that manufacturers could exploit.
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