Regenerative is the new buzzword in fashion.
“We have to keep constantly pushing forward and figuring out how we can do better,” founder Maggie Hewitt explains of the brand’s approach. “Our mission at Maggie Marilyn is to use fashion to create a better world – it’s really why we exist as a business. [It’s not enough to] just keep using organic cotton or Responsible Wool Standard wool.”
For Hewitt, having a close relationship with suppliers is crucial when it comes to transitioning towards a more regenerative-based system. “We can’t really hope to talk about regenerative agriculture until fashion brands actually understand where their fibres are grown,” she says, adding that collaboration is key. “All of our relationships are partnerships; it’s not about brands dictating how they should be farming or growing their fibre.
Given the breadth of practices that regenerative farming covers, finding a definition that all parties can agree on remains a challenge. “That was something that we really struggled with, [as well as] agreeing on the mechanism for measuring how you’re regenerative – there isn’t an agreed-upon certification,” Hewitt says.
The question of how you measure the impacts of regenerative agriculture is particularly important when it comes to carbon sequestration, or absorbing CO2 from the atmosphere – one of the much lauded benefits of improved soil health. Critics have described the difficulties of actually keeping carbon in the soil, as well as pointing to.
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