Is Google doing anything to prevent the propagation of climate disinformation on the internet?
The advent of the internet and smartphone innovations have brought information to our fingertips. As the number of users skyrockets, advertisers have identified lucrative opportunities to meet people where they are.
People are also reading… Google addressed the problem of pervasive climate disinformation prior to the United Nations Conference of the Parties 26th annual meeting in 2021; the internet giant pledged to halt the display of ads that promoted climate disinformation. This commitment came in tandem with other advertisers pressuring Google not to display their products alongside climate disinformation.
In the span of two years, Google has accepted nearly $24 million in advertisements from oil giants. Of that $24 million, $10.9 million was spent on greenwashing ads that were seen 58.6 million times, according to the Center for Countering Digital Hate . These ads were targeted to key-word searches including: greenhouse gases, renewable energy and information about “eco-friendly” companies.
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