The three founders of Ecode want to empower sustainability conscious consumers to make better choices
Lowry says the need and desire to know more about the origins of the clothes we wear is being driven by several factors, including EU legislation, a paradigm shift in consumer behaviour, particularly among young people, and more interest in sustainable consumption patterns, including recycling, reselling and repairing items rather than discarding them – consumers in Europe currently throw away an average of 11kg of clothing a year.
“From an industry perspective Ecode records every action taken after purchase and provides brands with data on the sustainability of their clothing, the proportion of sales recycled and the proportion of clothing recycled, making it an asset for better management of CSR and external communication,” says Lowry, who adds that the system also makes it possible for smaller brands that don’t have budgets for large-scale sustainability marketing initiatives to compete with the big companies that do.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Three people killed and 32 injured in Russian missile strike on Ukrainian city of Kryvyi RihSeven other people were wounded in strikes on two other locations, governor of Dnipropetrovsk region said.
Read more »
At least three dead and 25 injured after Russian strike on central Ukraine‘There are still people under the rubble’: Missiles destroyed a five-storey residential building in Ukraine president’s hometown of Kryvyi Rih
Read more »
Housing spending more than €80m behind target for first three months of yearMinister for Housing Darragh O’Brien due to update Cabinet as Government departments struggle to spend entire budgets
Read more »
UK police arrest man after three people found dead at two locations in NottinghamOfficers were also called to an incident in Milton Street where a van had attempted to run over three people.
Read more »
Nottingham: Three people dead and man arrested in ‘major incident’British police ask the public to stay away from area around the city and suburbs while incident is being investigated
Read more »
Three people killed as Nottingham goes into lockdown as man, 31, arrestedSeveral road closures were put in place in what has been described as a 'horrific and tragic incident' Nottingham
Read more »