When you crack open a cold one this summer, you may be drinking something other than beer.
Drinkers will be tempted with a wide variety of new boozy beverages hitting shelves, with big brands expanding their portfolios to offset slowing beer sales. Canned cocktails and spiked seltzers with upgraded flavors are growing in popularity as Americans celebrate the warmer weather."This summer is going to be a reset," Jamie Wideman, vice president of innovation for Molson Coors, told CNN Business."Last year, people had one foot outside and one foot inside.
Spiked seltzers remain popular too, despite warning signs that the once-novel drink is losing market share. The category has grown nearly 4% in the past year, falling well short of the gains seen with canned cocktails. The market is now saturated with more than 300 brands on shelves. Sales of White Claw have slipped.That has prompted companies to go back to the drawing board and unveil punchier flavors.