Charaf Tajer has launched a 51-piece collection and a takeover of the retailer's gallery space.
“We did his very first installation and that’s where those sets were born,” said Sarah Stewart, Maxfield’s buying director, of the casual silk shirt and shorts uniform. “We had a nice little business going with those even pre-COVID-19 and when COVID-19 hit it was perfect.”It’s not the only project the designer has while he’s visiting L.A. this month. He has also collaborated withon a limited-edition dragon fruit, coconut and strawberry juice named Alaya after his newborn son.
Packaged in a Casablanca glass bottle with a matching tote bag available for purchase, it marks the first time the celebrity haunt has partnered with a fashion brand. “I call it the healthy nightclub. “I do all my meetings there, I see everyone there, the quality of food is amazing and it’s so progressive,” Tajer said.
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