What do Dwayne Johnson, Serena Williams and Ronaldo have in common?
), the billboards feature simple lines such as 'We're Dwayne Johnson's favourite cereal'. But look a little closer, and you'll see a byline offering a clarification
“We’re buzzing to be the official cereal of a Dwayne Johnson and a Serena Williams. If anyone knows a Dave Beckham, please get in touch,"We’re Dwayne Johnson's FAVOURITE cerealMichael Jordan and Ronaldo love it too, but Serena Williams wasn't quite so keen... pic.twitter.com/98X3EXbJK6The ads have proven a hit on Twitter , with users loving the sheer audacity of the campaign.
Indeed, the best billboard ads are designed to make viewers double-take, and Surreal's effort is definitely up there with
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