.Chanel's upbeat spring show, held on a raised podium surrounded by photographers, was a throwback to Karl Lagerfeld's supermodel extravaganzas in the '90s.
Since succeeding Lagerfeld following his death in 2019, she has brought in a variety of big names to shoot the brand’s campaigns and press kits, which Lagerfeld personally lensed for more than three decades. “I’ve never taken pictures, but it’s something that fascinates me,” Viard said in a preview. “It magnifies the collection.”
Guests entered through a room where giant screens showed black-and-white footage of brand ambassadors, including Lily-Rose Depp and Blackpink’s Jennie, picking up cameras and preening in a director’s chair. Inside, photographers jostled to get a picture of the stars in person. Some looks appeared teleported from that era: a cropped T-shirt with “Chanel” spelled out in sequins was paired with a long black skirt with a thong peeking over the waistband, while a pink cardigan came with a matching crop top and shorts. Handbags shaped like bottles of No. 5 perfume, which celebrates its centenary this year, are sure to generate waiting lists.
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