Alaska is one of 19 states which currently allow high school athletes to profit from their name, image and likeness without affecting their eligibility to play in college.
Elite prep athletes are banking six and even seven figures before heading to college. The buzz extends to social media, where the top stars have millions of followers on Instagram, TikTok and Twitter, which in turn helps boost their NIL valuation.
“My social media was already kind of big so I was just doing basically NIL without getting paid because it was illegal,” she said. “We’re still young, but at the same time we’re learning about how to manage money and just learn a lot of life skills that are way bigger than just NIL,” said Williams, a two-time gold medalist with the U.S. junior national team who has incorporated as Jada Williams Inc. and plans to start a foundation.
“We’ve got guys on our team making a heck of a lot more money than I am this year,” Los Alamitos head coach Ray Fenton said. “All across the country, kids are getting paid a lot of money for deals they sign.”
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