Despite the economic hardships brought about as a result of the COVID-19 pandemic, charitable giving increased in counties hit hardest by the pandemic, according to a study released Monday by UC San Diego's Rady School of Management.
The study, published in Nature's Scientific Reports, found that between March and August 2020, charitable giving increased in 78% of counties that experienced greater threat from COVID-19. Human services charities — such as those that feed the hungry, shelter homeless or care for the elderly or young children — benefited the most from the increases, researchers found.
"This contradicts some prior work suggesting that when people experience such financial scarcity, they act out of their own self-interest to acquire financial wealth," Fridman said."For example, there was a decline in charitable giving during the 2008 financial crisis." "Amidst the uncertainty, fear, and tragedy of the pandemic, we find a silver lining: people became more financially generous toward others in the presence of the COVID-19 threat," the authors wrote."This work adds to our understanding of human behavior during times of crisis."The authors looked at donation data from Charity Navigator spanning July 2016 to December 2020.
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