This month's Chartbreaker is themorganwade 📈 Read about how she and her team are eyeing a global career below.
managed to pass along one of her CDs to the guitar tech for Jason Isbell and the 400 Unit. The tech kindly handed it off to Sadler Vaden, the band’s guitarist, who was immediately struck by Wade’s gritty voice and transparent songwriting style. The two quickly connected and started working on what would become Wade’s quiet storm of a hit, “Wilder Days.”
“I started playing the song at shows, and it was the one song that you could just tell everybody connected with,” Wade tellsMorgan Wade photographed on April 25, 2022 in Nashville.After officially releasing the song as a single in January 2021, Wade and her team focused on selling it at independent record stores, as well as steadily increasing fan engagement through Facebook Live performances.
“You hear two sides of the major label story: It’s either the cautionary tale or the made it overnight tale,” Sparr says. “She had interest from every major label.” Adds Wade: “A lot of people say, ‘You don’t want to go to Nashville. You gotta be careful around industry people.’ But I’ve been fortunate to surround myself with good people.”Of those is Randy Goodman, Sony Music Nashville chairman/CEO. “[He] reached out personally and we forced him into many steak dinners,” Sparr says with a laugh.
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