The cable giants are taking the name from their FAST service and expanding it to a new streaming offering and branded devices.
The two cable giants will name their joint streaming offering Xumo, taking the name from the free, ad-supported streaming service that Comcast acquired in 2010. The name Xumo will now encompass “an entire ecosystem,” including streaming devices, content and a streaming platform.
“Since 2011, the Xumo brand has connected with millions of customers across the country, establishing itself as a leader in the free ad-supported TV industry for the innovative ways it delivers content to its users,” said Marcien Jenckes, president of Xumo. “The new Xumo will bring industry leading streaming and aggregation technology nationwide through its expanding content, product line up, and retailer relationships.
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