Researchers found that consumers respond better to a human if a deal is good and to a chatbot if a deal is bad
As companies increasingly use AI-powered chatbots to handle customer transactions, it remains to be seen how consumers feel about it. New research suggests that it may partly depend on whether consumers think they are getting a good deal.
, published by the Journal of Marketing in February, found that if a company is offering a less-than-ideal price on a product or service, consumers tend to respond better in terms of increased purchase likelihood and satisfaction if an artificial-intelligence agent makes the offer. But if the price being offered is perceived as being good, consumers will respond better if the offer is presented by a human rather than a robot, because shoppers like getting favorable deals from real people.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Getting Older May Be Better Than You ThinkWhat would happen if we all looked at aging as empowering rather than an inevitable decline? IleneBernsZare explains.
Read more »
Electric scooter injuries may exceed those of motorcycles, new study findsThe injury rate for an electric scooter rider is reportedly higher than the national injury rate of a motorcycle rider, according to a new study conducted by UCLA researchers.
Read more »
NYU study looks at how household chemicals may affect petsA first-of-its-kind study is raising concerns about a certain potentially toxic group of chemicals pets may be exposed to.
Read more »
These Popular Drinks May Increase Cancer Risk, New Study Suggests — Eat This Not ThatThere are some drinks that are better than others when it comes to preventing cancer. A new study shows the correlation.
Read more »
Developer may buy former Lincoln-Way property from Tinley ParkA developer is paying $1.7 million for 72 acres south of Interstate 80 and Harlem Avenue in Tinley Park that the village recently bought from Lincoln-Way High School District 210.
Read more »