The legendary singer and style icon invites fans into her home in a series of photos and videos for the popular footwear brand
For Cher, the campaign’s ethos aligns with her own beliefs: “How you ‘Feel’ is the most authentic part of you as a human being,” she says, in a press release. “I chose to be an artist. But the hard part is succeeding and failing in front of the entire world.”
Whether she fails or succeeds, Cher has a straightforward method for dealing with a judgemental public. In the campaign’s video, she says, “I’ve spent a lifetime of people either hating me or loving me; and I mean, you want to be loved, but finally it’s like ‘f-ck it’.” https://wp-assets.rollingstone.com/wp-content/uploads/2022/01/SS22-W-FEEL__-CHER-CLASSIC-MINI-II-1016222-BLK-Horiz-60s.mp4
This tenacity is part of the reason why UGG enlisted Cher for the “FEEL ___” campaign. “Being an icon is about having the freedom and courage to explore your own journey and individuality,” says Lindsey Dicola Dashoff, Senior Director of Brand Communications & Public Relations at UGG. “Cher is globally renowned for the bold and unapologetic way she lives her life, something UGG has always related to.
Launched in January 2021, the “FEEL ___” campaign has included the likes of author André Leon Talley, supermodel and activist Iman and NBA legend Kareem Abdul-Jabbar. And it comes at a transformative time for UGG. The California brand has seen a resurgence recently as oughtsShop the UGG boots and slippers as seen on Cher in the new campaign by heading over to
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