Beijing's done its sums and found a billion netizens watching short video services
The number of Chinese netizens who use short video platforms has passed one billion, according to a report from the China Internet Network Information Center .
This landmark number was passed in December 2022 and represents almost 95 percent of all Chinese internet users, the org reported late last week. CNNIC attributes the boom to both COVID-19 habits and platform development strategies. In 2018, a mere 648 million Chinese netizens tuned in to short vids."In recent years, short video platforms have continuously increased the supply of live broadcast content, expanded its boundaries, and diversified it,”CNNIC, which is an administrative agency responsible for domain registry affairs of .cn a part of internet regulator the Cyberspace Administration of China .
China's major short video platform players include Chinese TikTok analog Douyin, which led the field with 731 million active users as of last November, followed by Tencent-backed Kuasihou with 529 million users. Video platforms in the Middle Kingdom come in myriad forms, including game streaming services Huya and DouYu. Baidu and Alibaba also all have their own longer video streaming apps. Alibaba's Youku is considered the Chinese equivalent of YouTube.
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