It had been more than 100 days since Li Jiaqi, one of China's most prominent and profitable social media influencers, was abruptly cut off during a live stream and his social media channel went dark, without any explanation. Now, he's back.
. Tanks have become a symbol of the Communist Party's repression of Chinese citizens since troops used them during that deadly crackdown, and any mention of them, even ice creams shaped vaguely like them, are extremely sensitive around the June 4 anniversary.
On Tuesday night, Li suddenly reappeared, selling a range of innocuous products to an eager online audience who were quick to welcome him back. Again, no explanation was given for his sudden disappearance, or his re-emergence. Chinese social media influencer and sales powerhouse Li Jiaqi, left, appears alongside a co-presenter during his first sales session for an Alibaba-owned e-commerce platform since he vanished without explanation more than 100 days earlier, September 21, 2022.
Li, who also goes by the Westernized name Austin, was warmly greeted by his army of fans, as some Chinese speculated online that any individual with the singular power to boost retail sales so significantly was simply too valuable to the Chinese economy to be silenced for long.
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