Chupi Sweetman set up her own jewellery business 10 years ago and since then it has evolved into a luxury brand that sells in 70 countries and employs 40 people.
Earlier this year, she secured investment of €3.75 million euro to fund the expansion of the business which bares her distinctive name - Chupi, and tomorrow, a new Chupi store opens on Clarendon Street in Dublin.Online is the best way to go global, she says, and augmented reality has boosted the business giving customers the opportunity to 'try on' rings, and now people can walk into her flagship store and make what is often an emotional purchase.
Divorce rings are an emerging trend as women buy their own diamonds and mark significant moments in their lives."If you think about jewellery, it used to be the day you got engaged, the day you got married, the day you had a baby. As women our lives are much more nuanced, we are the first generation of women buying our own diamonds."
"Russia is one of the biggest diamond suppliers and 1 in 3 diamonds on the high street today are Russian. After the Russian invasion of Ukraine last year, we sat as board at Chupi and looked at all of our supply chain, looked at where we could be contributing and realised Russia was a huge challenge within the industry. They are still not embargoed, but we pulled them from our supply chain. I think we have an onus as a business to make ethical decisions for the future.
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