Cirque du Soleil comes to Saskatoon on Wednesday

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Cirque du Soleil comes to Saskatoon on Wednesday
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OVO is scheduled for six performances at SaskTel Centre from Wednesday to Sunday, with additional matinee shows on Saturday and Sunday.

The world-renowned performance company faced a number of challenges before it could make a comeback after several months on hiatus., which stops in Saskatoon this week, spent about three months prepping at Cirque’s home base in Montreal before the show was deemed ready to hit the road in mid-February.

Cirque typically spends 10 weeks on the road before taking two weeks off, which allows the cast and crew to return home or go on vacation.Article contentAlthough the company has had its share of challenges since debuting in 1984, COVID took things to another level. Cirque has multiple shows in Las Vegas that began to reopen last summer, followed by other big-top performances in the fall.

The OVO crew is set to arrive in town with a convoy of 20 semi-trucks used to haul the stage, props, sound and lighting equipment, costumes, offices and more. The setup is done in approximately one day by Cirque’s crew as well as 100 local stage hands. Equipment is colour coded and placed on wheeled carts to make the process as efficient as possible.Article content

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Blue Ocean StrategyBlue Ocean StrategyDespite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, a previously unknown market space. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In red oceans—that is, in all the industries already existing—companies compete by grabbing for a greater share of limited demand. As the market space gets more crowded, prospects for profits and growth decline. Products turn into commodities, and increasing competition turns the water bloody. There are two ways to create blue oceans. One is to launch completely new industries, as eBay did with online auctions. But it’s much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis—company and industry—are of limited use in explaining how and why blue oceans are created. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major market-creating business offering. Creating blue oceans builds brands. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades.
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