Forget ‘greenwashing’ - now the talk in the corporate world is of “greenhushing”
Emergency workers investigate the wreckage in the Potomac River as dawn breaks over Ronald Reagan Washington National Airport on Thursday morning. Photograph: Kenny Holston/The New York Timesthat diversity and inclusion policies in air traffic control were partly to blame for the tragic crash in Washington DC surely provided it. With zero evidence, the US president turned a terrible tragedy into another episode of the culture wars that he is intent on provoking.
Businesses in Ireland and elsewhere are wondering what this means for them. It looks like manna from heaven for the likes of Ryanair’s Michael O’Leary, or the big aircraft leasing companies based here. However, if you are a banker offering discounts for green borrowing to fund investment, or lower-cost mortgages on houses with better Ber ratings, you might be scratching your head, as will the regulators in the Central Bank who have been pushing the sustainability agenda.
There are difficult balances and decisions ahead here for Ireland. One is maintaining competitiveness – all too often taken for granted – and ensuring businesses here do not face a heavier burden than elsewhere, while at the same time maintaining real progress in areas like inclusion and climate change. Much of this will be framed by the EU’s response to what is happening, which looks uncertain and will be influenced by politics in France and Germany.
And the third is the green agenda. Ireland’s ostensible strategy is to transition to a renewable, largely wind-driven energy system. The politics are challenging for the Government, too with the “whataboutery” set to grow as the world’s biggest economyon the Paris climate deal. And the economics may be tricky too.
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