Don Lemon, Poppy Harlow and Kaitlan Collins will host the revamped CNN morning show, which has trailed its cable-news peers in ratings.
“This is not an incremental change. Our morning news program will debut with a new name, new set, and a totally new format,” Licht wrote in a note to staff. “The show will lean into the strength of CNN’s global brand, and I am confident America will soon see how genuine the chemistry is among these three remarkable anchors.”
The shake-up means there will be another open slot in the network’s high-profile prime time hours. Lemon has been hosting the 10 p.m. hour since 2014, and his program, “Don Lemon Tonight,” will go off the air once he makes the transition.in December. Licht promised that details on when the new morning format will debut and plans for the network’s 9 p.m. to midnight hours “will be shared in the weeks ahead.
Harlow has most recently anchored “CNN Newsroom” from 9 to 11 a.m., while Collins has served as CNN’s chief White House correspondent. “New Day’s” current hosts, John Berman and Brianna Keilar, will take on new roles at the network that will be announced later this year, Licht wrote. Morning shows represent valuable airtime, particularly for the top broadcast networks, in large part due to the lucrative advertising real estate they offer.
CNN’s “New Day” regularly ranks in last place in ratings against competitors on Fox News and MSNBC. It ranked third
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