Coke's new flavor is out of this world. At least, that's the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar.
At least, that's the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar. After deciding to discontinue half of its portfolio a few years ago, getting rid of outdated but beloved drinks including Tab and Odwalla, the soda giant has been focusing on promoting its core product, Coke. Starlight is the first beverage from Coca-Cola Creations, a new innovation platform.
The beverage did not taste like space travel or sitting around a campfire. It did, however, taste like a sweeter version of Coca-Cola. And it is definitely red. Starlight is getting the full Coca-Cola Creations promotional treatment, which includes a digital marketing campaign featuring pop singer Ava Max. Coke's new marketing strategyLast year, Coca-Cola launched a new brand platform called"Real Magic.
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