Coca-Cola is teaming up with Jack Daniel's distiller Brown-Forman to make a Jack-and-Coke cocktail in a can.
The Jack Daniel's and Coca-Cola canned cocktail will launch in Mexico later this year before expanding to other markets.James Quincey predicted in early 2021Packaging for the new drink will show both the logos for both Coke and Jack Daniel, as well as symbols showing it's only for people of legal drinking age. As soda brands push into the alcohol category, the National Beer Wholesalers Association and other industry players have expressed concerns about underage drinking.
As Coke broadens its alcohol portfolio, the company said that it developed a policy around marketing and selling its alcoholic drinks responsibly. The approach includes only targeting consumers above the legal purchasing age in its advertising and refraining from implying that consumers receive any health benefits from those products.
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