Colorful cravings: the power of packaging on children's food selections UniAvogadro publichealth childrenshealth childhealth food choices foodchoices packaging
By Dr. Chinta SidharthanJun 15 2023Reviewed by Lily Ramsey, LLM In a recent study published in the Food Quality and Preference Journal, scientists examined the influence of food product packaging color and size of item sets on children’s consumer choices.
Studies indicated that infants pay more attention to larger piles having larger amounts of a product, irrespective of the type of product, and this preference could be valuable from a survival standpoint. While it is known that children are strongly influenced by surface cues or dominant perceptions such as size and color, the influence of color on food preferences in children has not been extensively studied.
In terms of color choices, the influence of packaging color on children’s consumer choices was tested using red and green food packages, and the researchers hypothesized that red made the product appear more attractive, and therefore red packages would be chosen more than green packages. For the experiments involving pile sizes, the left and right-side presentations were counterbalanced to avoid bias. The chosen item was given to the children as a reward for their participation in the study.
Additionally, children preferred red packages over green ones more often if the red ones were presented in a larger pile than the green ones as compared to situations where the pile of red packages was smaller than the pile of green ones. This indicated a moderation effect.
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