'It's like the NBA,' one coach said, 'without the NBA salary cap'
Those are incoming freshmen who have yet to play a snap of college football. There are also the transfers who have essentially become free agents with the NCAA no longer mandating they sit out a year. One coach tells the story of two SEC basketball programs bidding for a high-profile transfer, and one tapping out when it got to $650,000.
What started as modest compensation shilling for a local car dealer or pizza parlor has quickly become unapologetic recruiting payola in the win-at-all-costs world of college football and men’s basketball. Tennessee was one of the first to form a collective, called Spyre Sports Group, and landed its first five-star quarterback prospect in two decades who said, cryptically, “.” There’s FUND , The Foundation at Ohio State, High Tide Traditions at Alabama, Division Street at Oregon.
“Whatever casual sports fans or coaches think student-athletes are earning from collectives, they’re by 10X,” Opendorse founder Blake Lawrence, whose company matches them with NIL deals, told The Athletic. “While $2 million is wild, $200,000 isn’t. But most people are thinking they’re getting $20,000.”
There are other dangers, most notably the loss of locker room camaraderie among players with unequal NIL deals and a widening resentment on campuses between regular students riding bikes and entitled student-athletes driving Porsches. And who’s responsibly managing all that money for them, or advising them on filing taxes?
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