“This is sheer dishonesty. It’s a company — one of many — trying to pull a fast one on customers by imposing a stealth price hike in the form of an added fee, rather than charging a list price that reflects actual business costs.' Column by Davidlaz:
I’m not here to challenge this, or to make the usual love-it-or-leave-it argument when it comes to whiny complaints from wealthy business leaders .
This is separate from Pizza Hut’s delivery charge and separate from state and local taxes. It’s a fee explicitly passing along part of the restaurant’s cost of doing business in California to its California customers. Mark Bergen, a marketing professor at the University of Minnesota, said sneaky surcharges are becoming more commonplace as businesses seek to boost revenue without looking like they’re doing just that.
What to my mind is a deceptive practice is passing along business costs in a manner that hides them from customers until the point of sale, when many people are already committed to the transaction.
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