In many ways the tide is turning in commercial radio’s direction 📻 The BBC was worried about losing big Radio 2 talents to stations like Greatest Hits and Virgin. They were right to ✒️ SimonOHagan
You may not have heard of Pete Black, but he’s just become one of the most important people in UK radio. Black is the new director of music at Bauer – the company whose stations include such powers in audio-land asBlack was all smiles as he guested at a Radio Academy event in London this week, enthusing about the opportunities that came with a job he moved to four months ago from a senior position at Sony.
The numbers for Greatest Hits are perhaps the most eye-catching of all – a staggering 31 per cent increase in listeners over the past year, giving the station an audience of 4.4 million. True, this is still less than a third of the reach of Radio 2, but in many ways the tide is turning in commercial radio’s direction.
Greatest Hits’s fortunes have been enormously boosted by the arrival two-and-a-half years ago of former Radio 2 giant , whose drivetime show now attracts 1.5 million listeners. And life at the station is about to get even better, with Mayo soon to be joined by his old stablemate Ken Bruce.after 31 years was merely the latest in a series of seismic departures from the station.
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