Consumers concerned over rising Christmas shopping costs and ‘greenwashing’ by brands – retail survey
It also found low levels of trust in sustainability and environmental claims by brands, suggesting that 'greenwashing' is impacting customer buying decisions.
Over 7 in 10 believe Christmas shopping will be more expensive this holiday season, naming limited disposable income and inflation as stress factors and almost two-thirds say they will reduce their spending over this Christmas due to having less disposable income. Only 2 in 10 have had difficulty finding certain items, despite warnings of decreased or limited stock because of global supply chain issues. However, 4 in 10 stated that they will begin their Christmas shop early out of concern of stock shortages.
Keith Watt, Head of Retail & Manufacturing at KPMG said,"Price is the number one issue this Christmas shopping season as customers are faced with smaller disposable incomes and higher prices across virtually every product.
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