Critics expressed concern about the social media giant serving as 'a major new forum for massive amounts of money to be spent to influence politics.'
for some cause-based advertising, where advertisers were permitted to conduct some microtargeting of Twitter users based on limited geographic location information, keywords, and interests. Notably, advertisers were not allowed to target audiences based on political affiliation like "conservative" or "liberal.
"that Twitter limiting cause-based advertising wasn't a good policy because the microtargeting exception applies to "an almost impossibly broad range of advertisements adjacent to the banned campaign content.
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