Dua Lipa, Simone Ashley, Adwoa Aboah and Sky Ferreira have all joined the Conner Ives fan club.
“This collection was my way of redefining what we are doing. Yes, we do T-shirt dresses, but we also do demi-couture made from upcycled materials,” explains Ives. “But trying to sell dresses that retail for £10,000 in the midst of a global pandemic wasn’t going to work out.” His sustainable eveningwear takes six months from start to finish – a monumental task for a team of six.
“I knew this would be the fight, but there’s nothing I despise more than the idea of working sustainably and flipping everything I’ve worked on for the past six years just because we’re selling more.”Standing his ground is paying off. Retailers, such as Matchesfashion.com, Net-a-porter.com and Browns Fashion, are buying in.
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