Greenwashing tactics make it difficult for genuinely sustainable businesses to compete against ones that mislead consumers, study finds
Consumers were less willing to purchase from brands they suspected of greenwashing, even if the environmental claim made by the brand was genuine, the study found. Photograph: iStock
Greenwashing makes it difficult for genuinely sustainable businesses to compete against ones that mislead consumers about their environmental performanceConsumers were less willing to purchase from brands they suspected of greenwashing, even if the environmental claim made by the brand was genuine, the study found.
“Educating consumers about greenwashing doesn’t appear to help, as they simply become more sceptical of all environmental claims. Instead, our results support recent EU directives that ban many forms of greenwashing, but these directives still need to be transposed into Irish law.” Two EU directives on the Verifiability and Communication of Environmental Product Claims, known as the Green Claims Directive, and Empowering Consumers for the Green Transition, ban many forms of greenwashing, including generic claims without evidence for positive performance. They also require third-party verification of any sustainability labels.
Climate-Change Environmental-Protection-Agency-Epa Trinity-College-Dublin-Tcd
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Air France, Brussels Airlines in EU greenwashing probeAir France, its Dutch KLM arm and Lufthansa's Brussels Airlines are among 20 airlines being investigated by the European Union for potentially misleading greenwashing practices, the airlines told Reuters, confirming a report by Belgian broadcaster RTBF.
Read more »
Air France, Lufthansa airlines part of greenwashing probeAir France, its Dutch arm KLM, Norwegian, SAS and several Lufthansa Group airlines are among 20 carriers being investigated by the European Union for potential greenwashing, the companies have said.
Read more »
Many people do not understand the link between eating and climate change, ESRI findsState think tank reports widespread misunderstanding of how food choices matter to climate
Read more »
The Irish Times view on the ESRI’s teen survey: the kids are (mostly) alrightMost of the trends are positive, although some give cause for concern
Read more »
Trust in cervical screening ‘significantly lower’ in Ireland than Scotland, ESRI findsThe research investigated the impact of this controversy on public trust and the attribution of blame for interval cancers – cancers diagnosed after a negative screening result
Read more »
Young people misjudge older generations’ concern about climate crisis, notes ESRI researchPeople up in years ‘willing to play their part’ to mitigate global warming, according to study findings
Read more »