As 'Love Island' announces eBay as its new sponsor, HattieHattie asks if the shift in approach to fashion is the start of a much bigger sea-change for the reality TV show.
instead, with the islanders wearing second-hand pieces, instead of being kitted out in fast fashion as is usually the case. Amy Bannerman, a stylist who has worked with Dua Lipa, Sophie Turner and Jonathan Van Ness, will curate their wardrobes, and the contestants will also be encouraged to bring in – shock, horror – their own favourite clothes from home.
It’s also that it all feels superficial in comparison to a newer wave of more romantic dating shows, like Netflix’s, the focus is on relationship counselling, emotional intimacy and compromise. Meanwhile on last year’sthe challenges felt painfully retro: the women had to dress up as sexy police officers or Playboy bunnies, while the men were cowboys or gladiators.
But that returned in 2021, with the need for sensitivity apparently forgotten. The show also continues to restrict itself to cisgender, straight contestants, and while you can see that it might be complicated to change that, it all adds up to a show that’s out of step with where we’re at in 2022.is in need for a reinvention on all fronts this summer. Let’s hope that the shift in approach to fashion is the start of a much bigger sea-change.
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