COVID-19: Club owner blames government mixed messaging for poor New Year's Eve bookings

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COVID-19: Club owner blames government mixed messaging for poor New Year's Eve bookings
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Alex Proud says his venues would normally be sold out by early December, but this year advanced bookings are massively down.

Proud Embankment is typically sold out for New Year's Eve bookings in the first week of December, but Mr Proud says this year he is struggling to fill the club. His Brighton venue is offering a half-price sale.

"Bookings are massively down. In my venue in Brighton we're doing a half price sale now, and that's unheard of in any venue. Your local pub doesn't do a sale on New Year's Eve. It's disastrously bad."Mr Proud says the absence of big New Year celebrations could have disastrous consequences beyond his club.

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