The cost of living and people taking trips abroad is making life hard for holiday firms.
North Wales Tourism boss Jim Jones said there had been high hopes a profitable summer would get businesses back in pre-pandemic shape after a boost in 2021 when people shied away from foreign holidays during the pandemic.
He added: "The situation is dire, we were hoping for lots more support once we came out of the pandemic from the Welsh government, that hasn't been forthcoming. So businesses are kind of left to their own devices."Suzanne Cumpston of Cowbridge's Sam Smith Travel said Wales had lots to offer but there was "a huge appetite" for going abroad.
The owners of Vanner Caravan, Camping and Holiday Cottages say they've relied on last minute bookings "It's much more challenging as we get out of the Covid pandemic, with the cost-of-living crisis and the current political instability and the impact it has on the economy." Instead of being fully booked, last-minute bookings were keeping them ticking them over while the normally busy months of September and October were mostly free, so she has been adapting to get more guests, offering cheaper and shorter stays and allowing dogs."There's also a lot more cottages, glamping pods, yurts and huts in the market at the moment.
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