The pandemic has moved Thailand's distinct brand of divination from streets and storefronts to youth-oriented social media, helping fortune-tellers reach a bigger audience
Now, he regularly seeks the advice of fortune-tellers, wears lucky amulets, and has pictures of tarot cards as wallpaper on his phone.
The pandemic has moved Thailand's distinct brand of divination from streets and storefronts to youth-oriented social media, helping fortune-tellers to reach a bigger audience. From consulting with Feng Shui masters to wearing monk-blessed amulets, Thai traditions all sit comfortably within the dominant Buddhist religion.
A Duang managing director Kittikhun Yodrak said average per-user spending has surged fivefold to 500 baht monthly from its 2019 pre-pandemic launch. Priced at 249 baht , each is custom-made according to the clients' unique star positions at birth, plus their deepest wishes, whether financial or romantic.
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