Cracker Jack has a new counterpart: Cracker Jill
Frito-Lay announced Tuesday that America’s favorite baseball snack, Cracker Jack, will have a new counterpart: Cracker Jill. The company said Cracker Jill will honor and support women’s impact within sports, and will be packaged in special-edition bags that will be available at the start of MLB season in ballparks across the United States.
“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” Tina Mahal, vice president, marketing at Frito-Lay North America. “We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.
Frito-Lay also released a video with Normani, a singer and former member of Fifth Harmony, that shows the artist singing a rendition of the classic “Take Me Out To The Ball Game.”
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