Design & Craft Council Ireland signs singer, songwriter and musician Lyra as brand ambassador for campaign
Singer songwriter Lyra wearing a Roisin Linnane black dress and a black leather corset belt by Una Burke as she helps launch the annual Made Local campaign. Photograph: Leon Farrell / Photocall
Design & Crafts Council Ireland has launched its annual Made Local campaign with the aid of a new brand ambassador: Irish singer, songwriter and musician Lyra. The council said Made Local, which is now in its fourth year, aimed to highlight “the originality, quality and value” of Irish designed and craft-made products and was intended as a reminder to consumers ahead of the key Christmas season that buying locally produced, well-crafted products was a “more meaningful, sustainable and impactful” way to shop.
Some 1,328 DCCI designers and makers and 351 retailers took part in Made Local in 2022, with 83 per cent reporting a positive impact from the campaign.‘Can you imagine the sheer horror for an eight-year-old?’: Dún Laoghaire man tells of grief at daughter’s death in IsraelNetanyahu says Israel will allow limited aid to GazaWeb Summit loses appeal against €20,000 bill for damage to rented house
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