Critical Role, the D&D role-playing collective with millions of fans, is teaming with SiriusXM to handle worldwide ad sales and distribution of its popular podcast
Under the multiyear deal, SXM Media, the combined advertising revenue organization of SiriusXM, has exclusive global ad-sales rights to the Critical Role podcast.
Additionally, the agreement calls for SiriusXM’sCritical Role was formed by a group of and began playing D&D together, originally just for their own private amusement. CR’s founders and castmates — Laura Bailey, Taliesin Jaffe, Ashley Johnson, Liam O’Brien, Marisha Ray, Sam Riegel, Travis Willingham and game master Matthew Mercer — started livestreaming their campaigns in 2015 and drew a large following of fans .
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